Ferðavefir is now Epli og Appelsínur. Same people, same experience — a bigger system. Read more

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Epli og Appelsínur
A&O Iceland · formerly Ferðavefir

We don't just build websites. We build booking machines.

Websites, automation and marketing for Icelandic tourism — brought together in one clear system that delivers more direct bookings and less manual work.

happy clients in Icelandic tourism
0 +
specialising in tourism
0 years
free consultation, no obligation
0 hour

Over 100 happy clients in tourism all around Iceland

Most tourism businesses don't need more marketing. They need structure.

Your website, booking channels, ads and guest communication often all live in separate silos. We connect them into one system — so every króna and every hour pays off.

Without a system

With A&O

A clear process. No guesswork.

Three steps that turn your digital presence into a booking machine — from strategy to operations.

Weeks 1–2

Align

We sharpen your positioning, offering and strategy.

01 · Align

Months 1–3

Optimize

We build and improve your digital presence.

02 · Optimize

Ongoing

Operate

We run, measure and scale your growth.

03 · Operate

Everything your booking machine needs. In one place.

FOUNDATION

Websites

Clean, user-friendly and scalable websites, connected to your booking engine — built to turn visits into direct bookings.

AUTOMATION

Automated emails

Booking confirmation, pre-arrival email and post-stay review request. Guests get the answers before they ask.

FOUNDATION

Branding

Logo, colours, typography and tone of voice that tell your story and set you apart in an increasingly competitive market.

FOUNDATION

Design

Business cards, brochures, signage and all the materials that help you reach your audience.

GUEST EXPERIENCE

Guest information books

A polished guest information book that welcomes guests after check-in — everything they need to know, in one place.

GROWTH

Performance marketing

Google Ads and Meta ads with clear audience targeting — budget that turns into bookings.

GROWTH

SEO

Higher search rankings, more organic traffic and better visibility on Google.

GROWTH

Content and visuals

Copywriting, photography and creative content that captures the character of your place.

SYSTEMS

Automation and CRM

Systems, workflows and tools that connect bookings, communication and data.

SYSTEMS

Analytics and reporting

We measure, analyse and improve — so you know exactly what's working.

CONSULTING

Consulting

Analysis of Booking, Expedia, Airbnb, TripAdvisor, Google Business, your website, brand and pricing strategy.

Not sure where to start?

Start with a free consultation. One hour, free of charge, no strings attached.

Sales tool

Direct booking calculator

See how much your business saves by shifting bookings from OTAs to direct bookings through your own website.

$Business details

%Booking distribution

5%
50%
15%
5%
EUR
1 / EUR
USD
1.08 / EUR
THB
37.5 / EUR
ISK
150 / EUR
Net annual savings
€22.500
After website discount
Commission savings
From lower commissions paid
+€33.750
Discount cost
Cost of the discount offered on your website
-€11.250

Commission comparison

You pay now€71.250
With more direct bookings€37.500

Extra profit from your website

Per year
€22.500
Per month
€1.875
Get a website quote →

This calculator gives an estimate of potential savings

Real systems. Real results.

A selection of our work for Icelandic tourism — accommodation, activities and restaurants.

IngólfsskáliIngólfsskáli – logo

Ingólfsskáli

Restaurant and catering

RebrandingCopywritingPhotographyWeb design

Viking CottagesViking Cottages – logo

Viking Cottages

Accommodation in Vaðlaheiði, across from Akureyri

WebsiteBooking engineAutomated emailsGuest information book

KatlatrackKatlatrack – logo

Katlatrack

Glacier tours near Katla

Web designAutomated emails

Við LóniðVið Lónið – logo

Við Lónið

Guesthouse in Seyðisfjörður

WebsiteAutomated emailsGuest information booksSignage

AU44AU44 – logo

AU44

Hostel, cottages and apartments

Web designBooking enginePhotographyAutomated emails

Dís CottagesDís Cottages – logo

Dís Cottages

Nine cottages in Grundarfjörður

LogoWebsiteBooking engineBusiness cards

Don't just take our word for it. Take theirs.

“Ferðavefir’s knowledge and experience were key to our decision to work with them. We were just starting out, so we chose to take a complete package for our business from them. Ferðavefir designed our company’s identity and look from A to Z, and the result exceeded our expectations. It was also a huge advantage to get everything we needed in one place. Ferðavefir have helped us at Dís Cottages with digital communication solutions, advice on booking engines and marketing materials. What stands out is the sense of security that comes from having experienced, knowledgeable professionals behind you. The Ferðavefir team understands tourism, and requests for help have always been answered quickly and well. I give Ferðavefir my highest recommendation.”

Sæmundur RunólfssonOwner, Dís Cottages

“We have received excellent, professional service from Ferðavefir ever since we started working with them. The team is always on hand when questions or problems come up. We are very happy with the website setup and everything related to the connection with booking platforms.”

Guðmundur GuðmundssonNational team coach and owner of Ármót

“We give Ferðavefir our highest recommendation. All the work went smoothly and professionally. Sunna was our go-to person for the guest information emails and the website, and we are over the moon with her work. She quickly got a feel for the place and captured the hostel’s character straight away. We’re seeing an increase in direct bookings, and with beautifully designed information emails our workload and the number of phone calls have dropped considerably. Our warmest thanks for a wonderful collaboration.”

Benedikta Guðrún SvavarsdóttirHotel manager, Hafaldan

“My experience of working with Ferðavefir is a textbook example of professionalism, responsiveness and exceptionally good, flexible service. In fact, I got much more than ‘just’ a new website: the various needs of my business were assessed, I received plenty of sound advice, and different routes to my goals were presented. All of it done in close collaboration with me, the client.”

Jakob E. JakobssonOwner and CEO, Jómfrúin

“When it came time to build a new website, we at Hótel Fransiskus Stykkishólmur decided to accept Ferðavefir’s offer, purely because they specialise in websites for Icelandic tourism. Communication went extremely well, feedback was handled quickly and reliably, and they always strove to meet our wishes as a client. All the work on the website, including the follow-up, was exemplary — clearly the work of professionals.”

Unnur SteinssonCEO / hotel manager, Hótel Fransiskus

The people behind the system.

A small, focused team that works as one — strategy, execution and systems. People with years of tourism experience who are always looking for ways to make day-to-day operations simpler.

team photo bjorn isak benediktsson

Björn Ísak Benediktsson

Finance Officer

team photo benedikt viggosson

Benedikt Viggósson

CEO

team photo omar oskarsson

Ómar Óskarsson

Designer

Iceland & Thailand.

Two sister companies, one growth system. Epli og Appelsínur in Iceland and Apples & Oranges in Thailand share the same methods, the same tools and the same thinking — adapted to each market.

🇮🇸 REYKJAVÍK

Epli og Appelsínur

A&O Iceland, formerly Ferðavefir. Websites, automation and growth for Icelandic tourism — built on 15 years of experience and over 100 happy clients.

🇹🇭 BO PHUT, SURAT THANI

Apples & Oranges

A structured growth system for hospitality in Thailand. “We don’t just build websites. We build booking machines.”

Questions and answers.

Can’t find the answer? Call +354 554-5414 or book a free meeting.

Ferðavefir is now Epli og Appelsínur (A&O Iceland). The same people, the same experience and the same tourism specialisation — now part of a bigger growth system with our sister company Apples & Oranges in Thailand. Questions about your current services? Get in touch and we’ll walk you through it.

Nothing. The meeting takes about an hour, is free and comes with no obligation. You tell us about your business and your goals, and we show you how we might be able to help.

Booking, Expedia, Airbnb, TripAdvisor and Google Business, plus your website, SEO, brand and pricing strategy. We review copy, photos, listings, content scores and anything else that can bring in more bookings.

Yes. We’ve set up and connected booking engines for many accommodation providers, so they can take commission-free direct bookings through their own website.

The most common are a booking confirmation right after booking, a pre-arrival email with practical information (e.g. driving directions and key codes) and a review request after the stay. The emails are designed in your look and built into your booking system.

No. The analysis report is yours to use however you like. You decide whether to handle the items yourself, leave them to us or do a mix of both. Complete transparency and no hidden costs.

No. We work with accommodation, activity providers and restaurants — anyone who wants more direct bookings, simpler operations and better guest communication.

Book a free consultation.

You tell us about your business and your goals. We show you where bookings, time and revenue are leaking — and how to plug the leaks.

Or email us at info@applesandoranges.io