Ferðavefir is now Epli og Appelsínur. Same people, same experience — a bigger system. Read more
Epli og Appelsínur
A&O Iceland · formerly Ferðavefir
Home / Services
Everything your booking machine needs.
From the first logo to the last review email. We design, build, connect and run — so you can focus on your guests.
- SERVICES
Six pillars. One system.
Websites
Your website is the face of your business. We make sure you show your best side with simple, stylish web solutions that build trust — just as easy to use on a phone, tablet or desktop. If your competitor has a better-looking website than you, it’s time to upgrade.
- Beautiful design for every screen size
- Booking engine integration — commission-free direct bookings
- Guidance throughout the whole process
- Ongoing support and maintenance
Automated emails
Stop answering the same questions over and over. Automated emails get all the information to your guests right away, ease the load on your staff and free you up for what matters most: personal service.
- Booking confirmation right after booking
- Pre-arrival email — directions, key codes, practical tips
- Post-stay review request
- Designed in your look and built into your booking system
Branding and design
Don’t skip the branding. It’s the foundation of everything your business puts out. Colours, typography and tone of voice tell a story — we tell yours and show guests what sets you apart.
- Logo, colours, typography and tone of voice
- Business cards, brochures and signage
- Photography and copywriting
- A consistent look from booking to departure
Guest information books
The guest information book welcomes guests right after check-in. A polished, beautiful design conveys quality and care — and all the key information is in one place.
- Designed in the spirit of your property
- Printed or digital version
- Lightens the load on staff
- Happier guests
Marketing and SEO
Performance marketing measured in bookings, not “likes”. We run campaigns, improve search visibility and produce content that captures the character of your place.
- Google Ads and Meta ads
- Search engine optimisation (SEO) and organic traffic
- Content, photography and creative work
- Website conversion optimisation
Automation, CRM and analytics
The systems behind the growth. We connect bookings, communication and data so you can see what works — and do more of it.
- Workflows and automation
- CRM and mailing lists
- Dashboards and regular reports
- Continuous, data-driven improvement
- AUTOMATED EMAILS IN ACTION
Guests get the answers before they ask.
An example from our project for AU44: the emails go out automatically right after booking, 3 days before check-in and 3 days after the stay ends.
RIGHT AFTER BOOKING
Booking confirmation
A professional confirmation in your look that builds trust from the very first minute.
3 DAYS BEFORE ARRIVAL
Pre-arrival email
Driving directions, key codes and practical information — fewer calls, calmer check-ins.
3 DAYS AFTER THE STAY
Review request email
A thank-you and a nudge to leave a review — more reviews, better visibility.
- THE A&O GROWTH SYSTEM
Align. Optimize. Operate.
Weeks 1–2
Align
We sharpen your positioning, offering and strategy.
01 · Align
- A clear brand
- The right target audience
- Growth strategy
Months 1–3
Optimize
We build and improve your digital presence.
02 · Optimize
- Websites that turn visits into bookings
- SEO and paid advertising
- Higher conversion rates
Ongoing
Operate
We run, measure and scale your growth.
03 · Operate
- Campaign management
- Automation and CRM
- Performance tracking
- 1 hour · free · no obligation
Book a free consultation.
You tell us about your business and your goals. We show you where bookings, time and revenue are leaking — and how to plug the leaks.
A structured growth system for Icelandic tourism. We don’t just build websites — we build booking machines.
- Formerly Ferðavefir · Tourism specialists for 15 years
© 2026 Epli og Appelsínur (A&O Iceland) – Ferdavefir ehf. All rights reserved.
Sister company Apples & Oranges in Thailand